For Immediate Release

Contact: Alanna Zhang Alanna.zhang@semperaorganics.com

Drink Up! Tasty Functional Mushrooms are Here:

Sempera Organics launches FlavorFixed®, an industry first

MORGAN HILL, CA – Sempera Organics has found the solution to the challenge of utilizing mushroom ingredients in beverages – FlavorFixed™, and the company is the first functional mushroom supplier in the industry to accomplish this.

The functional mushroom market has been flourishing, and the mushroom coffee market is a leading indicator. According to a 2022 report from Grand View Research, the mushroom coffee market size is expected to reach $4.12 billion by 2030 with an estimated CAGR of 5.5%. The global functional mushroom market was valued at $7,981.2 million in 2020, and is projected to reach $19,331.5 million by 2030, registering a CAGR of 9.3%.

“But due to the difficulty in incorporating functional mushrooms into hot and cold beverages, we know this market will be much larger with our FlavorFixed® ingredients,” stated Nirmal Nair, CEO and Founder of Sempera Organics.

He continued, “There is a significant trend towards introducing mushrooms as functional ingredients into grab-and-go foods and beverages – both hot and cold. However, a big challenge for consumer adoption is to get the flavor and mouthfeel right without impacting the core experience of the food and drink that the consumers expect. Functional mushrooms provide proven health and wellness benefits, however their taste and smell can be an obstacle to adoption. That’s why Sempera decided to solve the problem at source. We call it FlavorFixed.”

FlavorFixed® is a feature of Sempera’s mushroom powders and blends that favorably change the taste, smell and mouthfeel. FlavorFixed® powders and blends are designed for brands and product formulators to easily incorporate Sempera’s mushroom ingredients to their products. “FlavorFixed does not change the appearance, bio-active content or beta glucan standardizations that Sempera’s mushrooms are known for,” Nair emphasized.

“Sempera’s FlavorFixed® mushroom ingredients will allow food and beverage brands to bring new innovative products to market quicker and that consumers will enjoy and purchase again. Since taste will not be a limitation, brands can add fuller doses of the mushroom ingredients, satisfying the consumer’s need for functional ingredients that work.”

Sempera is showcasing its FlavorFixed® products at 2024 SupplySide West conference at the Mandalay Bay Convention Center in Las Vegas. Attendees are invited to stop by the Sempera booth #7567 and experience the possibilities of FlavorFixed® mushroom ingredients.